SUNTRUST PLAZA

This case study examines the strategic acquisition, regulatory navigation, and ground-up development of the SunTrust Plaza project in Central Florida—originally spearheaded by Frank Herring during his tenure as Managing Partner at Trammell Crow Co., and later presented as a foundational strategic model by Axis Group International. The report details the project's urban planning execution, entitlement strategy, tenant structuring, and regional application across the Tampa Bay commercial market.